Formerly "The Watch Gallery"×
The Watch Gallery has the pleasure of introducing luxury Swiss retailer Bucherer to the UK. After a recent acquisition we are now proud to be part of the Bucherer family. With 130 years of watch expertise, your Swiss watch purchases will be courtesy of Europe’s leading Swiss watch retailer.

Bucherer combine their strong passion for watches, impeccable hospitality and brand relationships straight from Lucerne - the heart of Switzerland.
Renowned for their unique and dynamic designs, Zenith is indeed soaring into the stratospheres of the luxury watch universe. This is a brand that exists to challenge, dare, follow and pioneer the pursuits of those who push the boundaries of possibility.


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The Definitive Zenith Buying Guide

Zenith Watches are some of the most desired in the world but often do not recieve the recognition they deserve in the UK. So this week I went down to our Chelsea Boutique on Fulham Road, London to talk to our Manager Tony to find out why you should choose a Zenith as your next watch and help spread the word…

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Why buy from an authorised watch retailer?

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The Zenith Pilot Montre d’Aéronef Type 20 GMT Mens Watch

03.2430.693/21.C723 Shop Now
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Zenith Explore Now
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Zenith have made their own mark on history. The El Primero calibre was the first integrated automatic chronograph movement beating at a frequency of 36,000 vibrations per hour.


Zenith was founded in 1865 by Georges Favre-Jacot at the age of just 22. For almost 150 years the brand has held a reputation for producing high quality watches with exceptionally precise movements. Zenith produces their own movements in-house at Le Locle in the canton of Neuchâtel. The most famous of these movements is known simply as the El Primero.

Introduced in 1969, the El Primero beats at an incredible 36,000 VpH and is seen by many as the standard bearer for all mechanical watch movements. In 2013 Zenith produced an Exclusive Limited Edition of 10 El Primero Chronomaster Power Reserve for The Watch Gallery.

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