Formerly "The Watch Gallery"×
The Watch Gallery has the pleasure of introducing luxury Swiss retailer Bucherer to the UK. After a recent acquisition we are now proud to be part of the Bucherer family. With 130 years of watch expertise, your Swiss watch purchases will be courtesy of Europe’s leading Swiss watch retailer.

Bucherer combine their strong passion for watches, impeccable hospitality and brand relationships straight from Lucerne - the heart of Switzerland.
Rolex Official Retailer

Oyster Perpetual Day-Date

Available only in precious metals, the Oyster Perpetual Day-Date is the most prestigious and most exclusive watch in the Oyster collection and has always represented the summit of the Rolex art of watchmaking. Unveiled in 1956, the Day-Date marked a world first as it was the first calendar wristwatch to indicate the day of the week spelt out in full in a window on the dial.



The Oyster Perpetual Day-Date remains at the forefront of Rolex watchmaking expertise today. It was the first watch to be equipped with the new-generation calibre that sets a new standard for chronometric performance. The Day-Date has always embodied prestige and exclusivity and is made only in 950 platinum or 18 ct gold – a hallmark of its nobility.



The Day-Date has always represented the summit of the Rolex art of watchmaking. The exceptional precision, reliability, legibility and presence of this prestigious model have made it the ultimate status watch. The Rolex Day-Date has been worn by many presidents, leaders and visionaries worldwide. It is highly distinctive, in particular thanks to its emblematic President bracelet with an evocative name that, together with the eminent figures who have worn it, ensured the Day-Date became known as the “presidents’ watch”.



The Day-Date’s calendar displays the day of the week spelt out in full in an arc-shaped window at 12 o’clock in addition to the date in a separate window. This display relies on disc mechanisms that reveal their ingenious engineering at midnight, when the day and date change both simultaneously and instantaneously.



Like all Rolex watches, each Day-Date is certified as a Superlative Chronometer. This exclusive designation affirms that it has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, which exceed normal watchmaking standards. These tests are carried out on the fully assembled watch, in order to guarantee its superlative performance on the wrist.

Try Rolex In-Store

Make An Enquiry

020 7952 2730

Founded by Hans Wilsdorf in 1905, Rolex pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities, as well as philanthropic programmes.

The Bucherer site uses cookies to allow us to remember you and show you more of what you'll like. Accept cookies to continue browsing as normal, or view our cookie policy to find out more. ×