Formerly "The Watch Gallery"×
The Watch Gallery has the pleasure of introducing luxury Swiss retailer Bucherer to the UK. After a recent acquisition we are now proud to be part of the Bucherer family. With 130 years of watch expertise, your Swiss watch purchases will be courtesy of Europe’s leading Swiss watch retailer.

Bucherer combine their strong passion for watches, impeccable hospitality and brand relationships straight from Lucerne - the heart of Switzerland.

Oyster Perpetual

The Oyster Perpetual Lady-Datejust is Rolex’s classic feminine watch par excellence and is one of the most varied lines in the Oyster collection. Each version is an expression of another of the multiple facets of its femininity; each one refreshing in its elegance and refinement. The Lady-Datejust embodies all the attributes of the iconic Rolex Datejust in a small 26 or 28mm case. The timeless elegance of this timepiece for daily wear is enhanced by dials of subtle and shimmering colour, by noble materials and sparkling diamonds.



The classic Rolex feminine watch, the Lady-Datejust is in the lineage of the Datejust; the emblematic Rolex model that has been a byword for style and accurate timekeeping ever since its launch in 1945. The first version of this date chronometer appeared in the late 1950s, carrying its heritage of timeless elegance and functionality in a smaller size that is perfectly suited to a lady’s wrist.



The Lady-Datejust comes in a wealth of versions to perfectly reflect the different personalities of its female wearers. The range of materials and colours of the Lady-Datejust is equalled only by the variety of bracelets and dials that enhance its style: steel models with a domed bezel; Rolesor versions with steel cases adorned with elegant 18 ct yellow, white or Everose gold fluted or diamond-set bezels; dials with subtle colours.



The 18 ct gold of Rolex watches shines with a special radiance. This is due to the high-purity alloys created by the brand in its own foundry and the meticulous care with which they are cast before being formed, machined and polished in its workshops. Everose, an exclusive pink gold alloy patented by Rolex, owes its unique colour to its special composition that preserves the pink colour over time.



Like all Rolex watches, each Lady-Datejust is certified as a Superlative Chronometer. This exclusive designation affirms that it has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, which exceed normal watchmaking standards. These tests are carried out on the fully assembled watch, in order to guarantee its superlative performance on the wrist.

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Founded by Hans Wilsdorf in 1905, Rolex pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities, as well as philanthropic programmes.

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