Formerly "The Watch Gallery"×
The Watch Gallery has the pleasure of introducing luxury Swiss retailer Bucherer to the UK. After a recent acquisition we are now proud to be part of the Bucherer family. With 130 years of watch expertise, your Swiss watch purchases will be courtesy of Europe’s leading Swiss watch retailer.

Bucherer combine their strong passion for watches, impeccable hospitality and brand relationships straight from Lucerne - the heart of Switzerland.



Rolex, by Bucherer UK
400 Oxford Street

Opening Hours

Monday - Saturday: 09:30 - 21:00
Sunday*: 12:00 - 18:00
*Browsing: 11:30 - 12:00


020 7318 3213
The Rolex boutique, located in The Wonder Room, Selfridges London, houses an extensive selection of Rolex's most popular and iconic timepieces. Along with a selection of rare and limited edition pieces the boutique offers the ever popular Oyster, Date-Just, Day-Date, Professional and Cellini collections. Having recently undergone a dramatic make-over and now double the size of the previous space, the boutique is one of the first to feature Rolex's latest design concept; the luxurious surroundings feature bronze, marble and beautiful walnut wood.

To discover more about the services on offer at our Rolex Boutique in Selfridges, please call 0207 318 3213 and a member of our expert team will be happy to help. Whether you know exactly what you are looking for, or require advice on where to start, we are here to make the process of buying your watch as enjoyable and easy as possible.

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